Improving B2B Search Advertising Results via Ad Scheduling

Posted by Alan Vo on Wednesday, July 8, 2009 · Leave a Comment

In the first part of this series, I explained how B2B Marketers can improve the efficiency of pay-per-click (PPC) campaigns via geo-targeting, and why this technique is beneficial, even for national advertising programs. Today’s article will explore a second, proven method of focusing PPC campaigns and improving results: ad scheduling.
Ad scheduling
Basically, there are [...]

….