Grab One of a Million Free Copies of Victor Cheng’s “The Recession-Proof Business” Book
OK, you know the normal drill. A quick book review and you leave a comment for a chance to win one of three copies.
Well, scrap that! We can do better!
I spoke to Victor Cheng about giving away three copies of The Recession-Proof Business and he had a better idea. How about giving away 1 million copies of the book via a free PDF download? Nah, let’s just stick with……heck yeah!
So, the book. I loved it. If you’re a seasoned CEO or business owner, you’ll find the book a great refresher on all the things your business should be doing during tough economic times. If you’ve not yet faced a recession, or perhaps you’re working on your first start-up, The Recession-Proof Business will help you avoid a lot of mistakes.
It’s only around 150 pages but it does a good job of blending a mixture of case-studies and actual strategies you can focus on.
Anyway, I really shouldn’t need to convince you. The book is FREE!
So, leave a comment if you wish–perhaps thank Mr. Cheng for his generosity–but consider this just another reason to pat yourself on the back for remembering to read Marketing Pilgrim! 
New Twitter “Ads” Appear? My Conspiracy Theory
Remember when Twitter first launched its sidebar ads? Only, Twitter told us all that they weren’t actually ads? Then, guess what, they magically started turning into real ads.
OK, so explain this mysterious “public service tweet” that’s started showing up on Twitter:
Actually, Biz Stone has explained it and he says it’s not an ad, just a way to help users upgrade to a browser that supposedly will ensure a “better Web experience on Twitter.”
<Crosses arms, tilts head>
Really? OK, I’ll buy that these are nothing more than a PSA, but I’ll also give it 6 months before ads start showing up in the exact same place–maybe even linked to the #hashtags you’ve clicked on. Oh wait, you didn’t realize that Twitter made #hashtags clickable, so it could track your interests? 
These types of ads work well on many free apps that Twitter users download to their desktops and, just like Google tests new ads placements before deciding if they should be fully released, I believe Twitter is testing the engagement levels of these ads messages.
