webmarketingexperts.com.au | webmarketingexperts.com.au  |

Google’s Pi Day Logo On 3.14

I can’t remember Google ever having a special “doodle” or logo for Pi Day, but that has changed today, March 14, 2010. If you visit Google.com today, you will see a special logo for Pi Day, which is celebrated by most on 3.14 – as you might understand.
Here is a picture of the [...]

*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***


SocialTwist Tell-a-Friend

Google Looks To Shutter China Search Operation As Talks With Government Reach “An Impasse”

Yesterday  I speculated about whether Google would be able to have it both ways: to remain in the Chinese search market and still live up to its bold proclamation that it would no longer comply with Chinese government censorship rules. The Chinese, all along, have given no indication that they intend to change their hard-line [...]

*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***


SocialTwist Tell-a-Friend

Live Blogging SXSW: Can The Real Time Web Be Realized?

I’m here at SXSW waiting for the Can the Real-Time Web Be Realized? panel to begin. I’ll be liveblogging what happens, so stay tuned.
Search engines have certainly jumped to add in ways to find real-time content. This panel features reps from three of them talking: Google, Microsoft and [...]

*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***


SocialTwist Tell-a-Friend

AOL Launches Stand-Alone Lifestream



AOL unveiled its social aggregator and publisher, Lifestream, as part of its instant messenger platform last Fall. Now they’re launching a stand-alone site at lifestream.aol.com. After it appears they’ve failed with Bebo, this social venture may have a chance of success, in the opinion of TechCrunch at least—they’re saying, “This is what Google Buzz should have been.”

Like most social aggregators, Lifestream gathers content from several social networks, including Facebook, Twitter, MySpace, Foursquare, Delicious, Digg, Flickr, YouTube. Lifestream uses existing friend lists on those social networks, so users don’t have to recompile their friend lists. Users can also cancel updates from entire networks, users or users on networks (i.e. ignore your friend’s Twitter stream but keep following his Facebook). It’s also integrated with Facebook Connect, so there’s no separate login, and users can publish back to social networks from the platform.

Lifestream also has a network of its own, and plans integration with Google Buzz in the future. TechCrunch doesn’t mention whether the service automatically hides duplicate messages—for example, your friends who have their Twitter statuses automatically publish to Facebook, too.

And then there’s the mobile platform: the website is compatible with mobiles, but Lifestream also has AIR, iPhone and Android apps. The mobile apps auto-note location, and you can use them to post pictures.

TechCrunch concludes:

The Lifestream product is simple, intuitive and really, really useful. Frankly it’s what Google Buzz should have been – both an independent social network on its own, but very deep integration into all of the other social networks you are likely to use daily. It’s nice to see actual innovation coming out of Aol.

In a time of more and more fragmentation, I think many people are looking for a product like this. If Lifestream is really as easy and seamless as TechCrunch says, and if it can gain acceptance, it could be the product AOL needs to turn its social fortunes around.

What do you think? Will you give it a shot?


SocialTwist Tell-a-Friend

Google’s Blue Dot Marks the Availability Spot



Google has announced that a service that was previewed last December is now live for mobile devices. I’ll call it the “Blue Dot of Availability” which is stupid but it’s the best I can do. This function is just more evidence that Google is making mobile a top priority and it is giving retailers the ability to come along for the ride.

The Google Mobile blog tells us more

We’re happy to announce that as of today, if you’re searching for a product that is sold by participating retailers, including Best Buy, Sears, Williams-Sonoma, Pottery Barn, or West Elm, you can just look for the blue dots in the search results to see if it’s available in a local store. If you see a blue dot, you can tap on the adjacent “In stock nearby” link, and you’ll be taken to the seller’s page where you’ll see whether the item is “In Stock” or has “Limited Availability” near you. You’ll also see how far away the stores are from you — as long as you’ve enabled My Location or manually specified your location.

Here’s a look at it as well.

The initial list of retailers for this offering looks good and it is only going to grow as one would expect. At the end of the blog post Google puts out a request for retailers interested to fill out a form to get in the game.

My only question is why do you have to click on the More tab in order to get to the Shopping tab, which this function is under. For those in the know this will work but for the general searching population they may not know that this option even exists. I know there isn’t much room on mobile screen but a cool function that is buried may never get the exposure to make it truly successful.

But heck, what do I know?! Happy shopping for your blue dot specials.

Cloud Computing & Cloud Hosting by Rackspace


SocialTwist Tell-a-Friend

Reuters Tells Its Journalists That Twitter Does Not Trump the Wire



Reuters has sat somewhat silently in the background of all the hub bub surrounding whether Google should be able to index stories and make money off that content through advertising. That has been an AP fight for the most part. The strategy has helped Reuters, at least in my eyes, because by staying out of the fray they are implying that they are about journalism first. That’s my take and yours may differ which is fine.

What the news organization has not done until yesterday is put out an official social media policy but that’s now complete. Mashable reports

Last night, Reuters released their social media policy, which includes instructing journalists to avoid exposing bias online and tells them specifically not to “scoop the wire” by breaking stories on Twitter.

The strict instruction makes it clear that even though news continually breaks on Twitter first — especially in disaster scenarios — Reuters journalists are to break their stories first via the wire and not on Twitter.

The social media policy in question also addresses a number of other Twitter, Facebook, and online concerns, offering up instructions and recommendations whenever possible.

The relationship between breaking news, social media and traditional news outlets is difficult to define. In one way you never want to limit the ability to gather and report news but the integrity of the news has to be kept in place.

Hence the rub. While social media may allow for someone to get a “scoop” there is the real danger that it ends up being a scoop of crap versus the truth or a clearer picture of a circumstance. Seeing something happen live is very visceral and exciting but it may only be one small portion of the truth and, in fact, could be completely unrepresentative of the totality of a situation. As a result people are shaping opinions and digesting the news based on a “gut reaction”. That’s important but so is gathering all of the facts and then forming a complete picture of a situation, not just a snapshot opinion. Waiting for a wire version of an event at least allows for some more time to gather data and tell fact from fiction.

So having said all of that I think that Reuters and any other hard news outlet is doing something that is essential as we move forward in the new world order of content creation and reality. The integrity of the news has to be preserved and just because social media outlets make it happen quickly in no way makes it more accurate. In fact, it will likely be less so.

Since there will be no way to stop the Twitter journalism that is evolving I hope that the main news reporting entities realize that they could be even MORE important in the future if they still take the time to vet information and then tell the whole story behind the pictures and events that are reported “on the scene”. While I know this is a conservative approach I think it will be critical moving forward for consumers to be able to judge what is fantastic against what is really happening and why it happened.

Maybe that’s going to be the real purpose of traditional news organizations going forward. To present a truly informed version of events and to help us put together the pieces of situations that are always much more complicated than 140 characters or a photo can convey. I think that is necessary and vital.

How does Reuters plan to do this? Through telling journalists to keep their personal stuff personal and to not display any bias that could boomerang on them. Also, having tweets looked at by someone else to ensure everything is above board is discussed. Read the policy if for nothing else to be informed ;-) .

So what do you think? Is the scoop more important than the whole truth? Is there danger in 140 character versions of events that are often far more complex? How can traditional news organizations maintain the balance that protects integrity but remains timely in the new world order of “report as you go”?


SocialTwist Tell-a-Friend

Express Yourself with Google’s New Blogger Template Designer



Don’t go for second best baby

Put your blog to the test

You know, you know, you’ve got to

Make Blogger express how it feels

And maybe then you’ll know your blog is real!

I used to be a Blogger fan. However, just like my love of Madonna, I stopped liking Blogger when it started looking tired and old. ;-)

Well, Google has announced a new Blogger Template Designer, that might help breathe a little life into the service that arguable plays second-fiddle to WordPress.

With the new Blogger Template Designer you can–you guessed it–completely customize the look and feel of your blog–something my friend Vinny Lingham has being doing for years over at Yola.

Anyway, spam-scrapers bloggers can now enjoy these features:

  • Fifteen new professional templates to start from (and more on their way)
  • Custom blog layouts with one, two and three columns
  • Hundreds of free professional background images from iStockphoto
  • Customizable colors, fonts and more

This video explains it further:


SocialTwist Tell-a-Friend

Google Adds Microdata Support For Rich Snippets

The Google Webmaster Central blog announced a third markup language supported for Rich Snippets. In addition to microformats and RDFa support, Google has added microdata support, which is part of the HTML5 specification.
Here is an example look at Microdata in HTML5 for use in Rich Snippets:

To learn more about Rich Snippet support in Google, [...]

*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***


SocialTwist Tell-a-Friend

Can Google Stay In China And Still Save Face?

Ever since Google’s bold statement early this year that it would be withdrawing from the Chinese search market if it couldn’t find a way to operate without censorship, Mountain View has found itself in a bit of a no-win situation. Google CEO Eric Schmidt has expressed several times that the company would like to remain [...]

*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***


SocialTwist Tell-a-Friend

FTC Still Examining GoogleMob—Wants Feedback from Rivals



Now here’s a great way to gather totally, completely unbiased information about a potential merger: ask the companies’ competitors. Okay, so the FTC isn’t completely crazy—of course other companies in the market would have a pretty good idea what the industry looks like and what a big merger might do. But still, we can only hope the FTC will remember to take their opinions with a grain of competitive salt.

AdMob, the popular mobile advertising company, and Google, the wanna-be-popular mobile advertising company, announced the deal in November. Google gave AdMob $750M in stock in the deal. The next month, consumer groups began lobbying against the deal. Now the FTC wants both advertisers and rivals to make sworn statements about the pending merger.

The probe isn’t public, but sources say the commission is “investigating whether Google’s proposed purchase of AdMob would reduce competition in the market for Internet advertising on mobile phones.” (Kind of a duh.) Google says it’s continuing to talk with the FTC and cooperate with requests for information.

Bloomberg consulted Thomas Ensign, an antitrust lawyer, on the matter. He said, “It’s difficult to envision a scenario where this development, if true, is positive for Google-AdMob, but it doesn’t necessarily mean the agency is going to challenge the deal.”

Just over a year ago, the US Department of Justice was hours from filing anti-trust charges against the search giant over another major advertising deal (with Yahoo). Is Google pushing their luck with this merger? Will GoogleMob hurt the mobile ad industry? Will the FTC stop the deal?


SocialTwist Tell-a-Friend

Next Page »

webmarketingexperts.com.au | webmarketingexperts.com.au  |