Bing’s Market Share Up For Third Straight Month: Hitwise
Just last week at SMX West, Microsoft CEO Steve Ballmer said his short-term goal for Bing is to gain a point here or a tenth there — to chip away and slowly increase its share of the search market. The latest numbers from Experian Hitwise show that Bing is doing exactly that.
Hitwise shows Bing gaining [...]
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Watch The New Bing UK Commercial
Bing sent me a link to their new UK Bing commercial. The new UK ad blitz by Microsoft is aimed at capturing market share from Google in that region.
Here is that commercial.
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Bing Hopes 3-Month UK Ad Campaign Can Wipe Away 10 Years of Sucking Wind
I don’t remember what Microsoft’s search engine share was, when I left the UK in the summer of 2000, but I’m pretty sure it was a lot better than the current anemic 3%.
According to the Guardian, Microsoft would love for Bing to recapture those glory days and is willing to spend the rest of its natural life next 3 months trying to claw it back.
The three-month campaign, which includes three TV ads created by the agency JWT, starts on Wednesday and uses the strapline "Bing and decide". The ads aim to show that Bing simplifies the "information overload" that accompanies the results of many searches.
The TV campaign will run solidly for a month and then in two-week bursts until mid-June. It will be backed by a digital campaign across Microsoft’s network and on media including social networking websites.
Three whole months, huh? Way to lay it all on the line Microsoft. You lose market share over a 10-15 year period and expect to win it all back by reaching consumers while they’re watching Coronation Street?
Of course, I know that Bing’s ad campaign won’t run for just 3 months–just this particular push–but consider this: Google achieved 90% share in the UK via word-of-mouth. Bing has been available to UK users–albeit in beta–since June. If they felt that Bing was truly revolutionizing search, they would have pushed the needle already. Right?
The Sky Is Falling! (And So Is Google’s Market Share)
Neilsen has reported their search market share numbers for January—and Google seems to have forgotten which way is up. While the search giant is still #1 and in no danger, they lost a percentage point of the search query market from December, falling from 67.3% to 66.3% of all queries.
If Google’s, losing, who’s gaining? Just about everyone else, actually. The other major search engines either held steady or gained slightly—Yahoo was up 0.1 percentage points (to 14.5%), Bing gained 1 percentage point (to 10.9%) and nearly all the smaller search engines in the top ten increased their share month over month.
The overall search query market increased by over 300 million searches. About a third of those queries were run through Google. Yahoo saw over 50 million more queries in January, while Bing fielded 130 million more queries than it did in December.
Is this a significant trend? Of course not. Most likely, other search engine monitoring services won’t see the same change. And it doesn’t seem like a percentage point is going to hurt Google much in the long run, since their overall number of search queries is still growing anyway.
Or maybe Google bought that Super Bowl ad just in time.
What do you think?
Hitwise Announces January Search Market Share Numbers
The latest market share numbers from Experian Hitwise are out, and they look a lot like the numbers did back in November. Here’s the new chart covering market share for the month of January:
As you see, Google and Yahoo dropped slightly from December, while Bing gained month-to-month. But if you go back a couple months, [...]
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Microsoft’s Q4 Good, Bing’s Not So Much
Microsoft saw Windows 7 carry them to a strong fourth quarter last year—but its Online Services division (home of Bing) didn’t see a boost, according to the official reports. Microsoft emphasized Bing’s growth and the fact that their search advertising somewhat offset other losses, but the division still operated for a loss.
Microsoft reported $17.3B in revenue ($0.60/share), including a deferral of $1.7B on the Windows 7 release. They were expected to hit $17.9B ($0.59/share). For the quarter, the Online Services division saw $581M in revenue (down 5% YOY), and an operating loss of $466M (a 46% increase over last year).
Microsoft emphasized the gain in search market share and search advertising revenue. Much of the division’s losses ($29M, a 14% YOY loss) came from the Access department, Microsoft’s ISP and subscriptions to online paid services. Online advertising also saw a decline ($11M, a 2% YOY loss) but Microsoft claimed that, without the Access numbers, the Online Services division was inline with industry losses for online advertising. The losses came from display, but search’s increase wasn’t enough to counteract those losses completely.
Naturally, Microsoft closes the disappointing report with a note of (what they hope will be) good news:
On December 4, 2009, we entered into a definitive 10-year agreement with Yahoo! Inc. (“Yahoo”) whereby Microsoft will provide the exclusive algorithmic and paid search platform for Yahoo websites. We believe this agreement will allow us over time to improve the effectiveness and increase the value of our search offering through greater scale in search queries and an expanded and more competitive search and advertising marketplace. The transaction is subject to regulatory review; we expect to close the transaction in fiscal year 2010.
What do you think? Will the deal with Yahoo—where Yahoo’s display advertising and Bing’s search (and search advertising?) will run for both sites—improve both their fortunes?
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Why Facebook PPC Is Crucial For Branding & How To Sell Your Boss
On Christmas Eve, December 24th, Facebook garnered 7.56% of United States internet traffic market share, whereas Google had 7.54%. Subsequently on Christmas Day, December 25th, Facebook’s piece of pie ballooned to a whopping 7.81% while Google dropped a bit to 7.51%. The day after Christmas, December 26, Google regained its stature as most visited site [...]
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Boing Boing Bing: Was Bing Up or Down for Dec?
Two out of three online measurement firms agree: Bing lost ground in December. Experian Hitwise and Nielsen saw Bing’s search share decrease from November, while comScore saw it grow.
comScore saw Bing grow 4% from 10.3% to 10.7% (and Yahoo, Ask & the rest lost some). Hitwise, however, reported that Bing saw a 4% decrease in December (0.42 percentage points, coming in at 8.92%), as did Yahoo (0.56 percentage points, now 14.83%) and Ask (0.11 percentage points, now 2.54%). Google, naturally, grew 1% (0.68 percentage points, 72.25%). Nielsen reported an 8% drop in Bing’s share (0.8 percentage points, 9.9%), while Yahoo saw a 6% drop (0.9 percentage points, 14.4%).
Comparing the data to May (the last month of Microsoft/Live search before Bing’s launch) yields somewhat different results. Nielsen shows that Bing gained 0.5 percentage points by December, while Hitwise shows they’ve gained 3.28 percentage points. comScore says they’re up by 2.7 percentage points over that period.
However, all the measurement firms agree that Google was up and Yahoo (and Ask) slightly down in December. If Bing’s success is coming at Yahoo’s expense, will this bode well for their deal?
We saw lots of early reports that Bing was growing its market share, but after six months, are the results as dramatic as you expected?
Experian Hitwise: Google Passes 72% U.S. Market Share
Google surpassed 72% U.S. market share in December according to the latest numbers from Experian Hitwise. For Google, that represents a slight gain over November’s share of all U.S. searches. Yahoo, Bing, and Ask.com all saw their search share drop from November to December.
In a separate blog post, Hitwise’s Bill Tancer says Bing’s search “success [...]
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Google’s Near Me Now: A Yelp Killer?
Just a couple weeks after failing to consummate a rumored deal to buy Yelp, Google has launched a mobile search tool that could take away the mobile market share of Yelp and similar sites/apps like Urbanspoon, MapQuest, and some of the yellow pages apps.
It’s called “Near Me Now,” and Google previewed it last month — [...]
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