How To Find The Right People To Follow On Twitter
While many of us in the marketing world tend to focus on how many followers we have and how to get more, for many Twitter users the other side of that coin is a real challenge: How do I find good people to follow on Twitter?
Twitter itself has underscored the challenge as far back [...]
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Lowest Rate for SMX Advanced Seattle Expires This Week
The pre-agenda rate for Search Marketing Expo – SMX Advanced Seattle expires at the end of day Saturday, March 20th. Get your ticket to the conference exclusively for search marketing experts…and save $200. Register today!
Join us June 8-9 at Seattle’s Bell Harbor International Conference Center for an engaging and intimate conference. SMX Advanced is filled [...]
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Business Searchers Are Looking For….
Business buyers use search engines throughout the entire research and buying process. For this reason, most B2B marketers utilize search marketing as a cost-effective
way to build brand awareness, engage prospects, and generate leads. In terms of lead gen, a potential buyer is typically required to complete an online
registration form in exchange for… what?
The value vs. [...]
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New MSN Homepage Goes Live…Really!
Unlike last time, there’ll be no snafu about whether the time is right to reveal the new MSN Homepage–it’s now officially live for all.
New features include:
- TrendWatch – Highlights the day’s top trends and movers on Twitter
- Hyper-local Tweets – Uses the power of Bing to highlight tweets from your location, available on the new Local Edition
- My Cities – Personalize MSN Local Edition and save up to 3 cities to follow – making it easy to keep up with your friends or family across the entire country
You should already see the new design at MSN.com or you can head here: http://www.msn.com/preview.aspx
Thoughts?
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SMX Advanced Seattle Registration Open – Best Rate Available Through March 20
Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX Advanced Seattle. The conference will be held June 8-9 at the Bell Harbor International Conference Center in Seattle, WA.
Register before March 21 and you’ll receive the best rate [...]
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A Guide To SXSW For Those Interested In Search Engines & Search Marketing
I’m attending South By Southwest for the first time, later this week. I have to say, already I find SXSW to be overwhelming — and I’m not even there yet! To get myself organized as to how to attack this monster, I starting making a list of search-related sessions. I thought it would be useful [...]
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Search Engine Land Representing In Israel at SphinnCon
Yesterday two of your Search Engine Land writers were in Jerusalem, Israel. Vanessa and I were holding a SphinnCon event, basically a small Search Marketing Expo event, for the Israeli SEM community.
The event was given a home by the Jerusalem College of Technology for 6 hours while 30+ speakers from both in Israel and [...]
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Facebook Increases Local Ad Targeting Capabilities and SMB’s Rejoice
With all the talk this week about Facebook valuations and the money that they are making (OK so it’s a guesstimate but what the heck……it’s the Internet!) it makes one think about just how Facebook plans to continue to grow top line revenue. One way was revealed as the ability to target Facebook ads locally increased considerably. Inside Facebook explains further
In its latest move to expand its performance advertising program, Facebook is offering what it tells us is “thousands” of new cities in its self-serve advertising tool, meaning advertisers can more narrowly target users across the United States and around the world. From social game developers to the various large and small businesses already using the service, the information could help them boost their returns on investment.
Well, it sure looks like local is the new black. It makes sense but the degree to which local online advertising seems to be expanding is still surprising. It’s not like the concept is new but the varied ways to reach the local consumer have emerged, developed and grown so rapidly that the sector is poised to really kick into gear.
For the SMB’s of the world there is now a better source to reach very segmented groups who are only in their backyard. Oh and it’s cheaper than other options. For now.
What is your experience with running local ads on Facebook? While traffic may be a good thing has the traffic converted?
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Juggling Branding, Usability And SEO With Internal Links
There’s no doubt that using keyword-rich text links will help your seo efforts. However, if you’re a search marketing professional trying to convince your stakeholders to utilize the value of keyword-rich text links in your body copy, you’ve definitely encountered the following scenario at one point or another:
You: “Since we’re focused on this set of [...]
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Apple Takes HTC to Court, At Least That’s What the Documents Say
The battle between Google and Apple is heating up and how it shakes out is likely to influence how a lot of online business is done both now and in the future. You know things are serious when one of the partners, in this case Google’s partner HTC, gets hauled into court by Apple for alleged patent infringement and Google, who is not even named in the suit, comes to support HTC.
TechCrunch provides some intel
As you’ve undoubtedly heard by now, Apple has filed a lawsuit against device-maker HTC over 20 patents they control. As you might imagine, Google has something to say about it too.
“We are not a party to this lawsuit. However, we stand behind our Android operating system and the partners who have helped us to develop it,” a Google spokesperson emailed us.
A little odd that Google would proactively send us a statement for something they’re not technically involved in. But, as we’re all well aware, this suit is much more about Google’s Android operating system than HTC. And it seems that Google is well aware of that too.
The territorial lines being drawn and the results in the marketplace are going to be significant because these battles are only going to intensify. As they get worse they will affect how these companies run and eventually how regular people can do business through them. As a result, these things, which seem like a “That’s their problem” scenario are really everyone’s potential problem.
What do you think about the Google v. Apple stance that is being more and more solidified on a daily basis? How will it impact your ability to do business? Will it even matter? Are you taking sides?
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