Live Blogging SXSW: Can The Real Time Web Be Realized?
I’m here at SXSW waiting for the Can the Real-Time Web Be Realized? panel to begin. I’ll be liveblogging what happens, so stay tuned.
Search engines have certainly jumped to add in ways to find real-time content. This panel features reps from three of them talking: Google, Microsoft and [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
Bing’s Market Share Up For Third Straight Month: Hitwise
Just last week at SMX West, Microsoft CEO Steve Ballmer said his short-term goal for Bing is to gain a point here or a tenth there — to chip away and slowly increase its share of the search market. The latest numbers from Experian Hitwise show that Bing is doing exactly that.
Hitwise shows Bing gaining [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
Bing Takes Baby Steps Towards Catching Google
Rome wasn’t built in a day.
A journey of a thousand miles, begins with a single step.
If you’re going through hell, keep going.
It’s always the darkest before the dawn.
Whatever the cliché being thrown around in Redmond, it must be working, because Bing’s US search share continues to nudge ever upwards.
According to comScore’s data, Bing climbed from 11.3% to 11.5%, likely stealing that share from the "we’ve given up on search" Yahoo, which dropped from 17% to 16.8%.
The only kink in Microsoft’s plan to catch Google? Google’s share increased too–up from 65.4% to 65.5%.
Watch The New Bing UK Commercial
Bing sent me a link to their new UK Bing commercial. The new UK ad blitz by Microsoft is aimed at capturing market share from Google in that region.
Here is that commercial.
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
New MSN Out Of Beta, Driving Nearly 50 Percent Of Bing Queries
Microsoft is formally launching its much improved MSN portal today. I wrote about the preview version and the wide range of improvements when it first came out in November. There are lots of interesting elements to the site, including the “local edition,” which is basically a collection of persistent Bing search queries presented in a [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
Why Most Attribution Analysis Is Fatally Flawed
At SMX West last week the halls were echoing with passionate cries about attribution analysis. It seemed as if all topics (other than the Yahoo-Microsoft search deal) had taken a back seat for a moment, and suddenly the most important thing to consider was attribution analysis, specifically whether or not you are giving too much credit to SEM and not enough to other media.
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
Bing Hopes 3-Month UK Ad Campaign Can Wipe Away 10 Years of Sucking Wind
I don’t remember what Microsoft’s search engine share was, when I left the UK in the summer of 2000, but I’m pretty sure it was a lot better than the current anemic 3%.
According to the Guardian, Microsoft would love for Bing to recapture those glory days and is willing to spend the rest of its natural life next 3 months trying to claw it back.
The three-month campaign, which includes three TV ads created by the agency JWT, starts on Wednesday and uses the strapline "Bing and decide". The ads aim to show that Bing simplifies the "information overload" that accompanies the results of many searches.
The TV campaign will run solidly for a month and then in two-week bursts until mid-June. It will be backed by a digital campaign across Microsoft’s network and on media including social networking websites.
Three whole months, huh? Way to lay it all on the line Microsoft. You lose market share over a 10-15 year period and expect to win it all back by reaching consumers while they’re watching Coronation Street?
Of course, I know that Bing’s ad campaign won’t run for just 3 months–just this particular push–but consider this: Google achieved 90% share in the UK via word-of-mouth. Bing has been available to UK users–albeit in beta–since June. If they felt that Bing was truly revolutionizing search, they would have pushed the needle already. Right?
Microsoft To Launch Bing Ads In UK vs. “Goliath”
Microsoft is about to roll out a “a multimillion-pound TV ad campaign” for Bing in the UK market, where it has less than a 5 percent share of searches. Google by contrast has roughly 90 percent. According to the Guardian:
The ads feature ordinary people asking for information and receiving nonsensical, “speaking-in-tongues” answers; one early spot [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
Bing Maps Rolls Out Its Largest Image Update
Bing Maps has rolled out what Microsoft is calling its “largest amount of new imagery ever in terms of square kilometers.” Apparently that represents 6.7 million square kilometers.
There’s new aerial and Bird’s Eye imagery across many countries on several continents. The full list is below.
The Bing Maps World Tour shows the updates on the map.
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
Liveblog: SMX West 2010 Keynote – The State Of The Search Union
It’s day three of SMX West 2010, and we’re going to kick off with a group keynote conversation called “The State Of The Search Union.” The description hints that we’ll be talking about where the industry is today, and where it’s going in the future. No doubt the Microsoft-Yahoo deal will be a big discussion [...]
*** Read the full post by clicking on the headline above or, in Facebook, by clicking on the “View Original Post” link below. ***
