Yahoo Pay Per Click Settlement Details Goes Out To Advertisers
This morning, many Yahoo advertisers received an email from Rust Consulting letting them know, they are included in a legal settlement over Yahoo search ads. The settlement web site, which is at inreyahoosettlement.com explains that the “lawsuit alleges that customers contracted for targeted ad placements through two products, “Sponsored Search” and “Content Match” (and [...]
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New Twitter “Ads” Appear? My Conspiracy Theory
Remember when Twitter first launched its sidebar ads? Only, Twitter told us all that they weren’t actually ads? Then, guess what, they magically started turning into real ads.
OK, so explain this mysterious “public service tweet” that’s started showing up on Twitter:
Actually, Biz Stone has explained it and he says it’s not an ad, just a way to help users upgrade to a browser that supposedly will ensure a “better Web experience on Twitter.”
<Crosses arms, tilts head>
Really? OK, I’ll buy that these are nothing more than a PSA, but I’ll also give it 6 months before ads start showing up in the exact same place–maybe even linked to the #hashtags you’ve clicked on. Oh wait, you didn’t realize that Twitter made #hashtags clickable, so it could track your interests? 
These types of ads work well on many free apps that Twitter users download to their desktops and, just like Google tests new ads placements before deciding if they should be fully released, I believe Twitter is testing the engagement levels of these ads messages.
BuzzLogic’s New Advertising Dashboard Will Help You Find the Honey
If you’re the person responsible for helping your company target its ads in social media, you’ve not had a fun time of it lately, have you?
First we learn that you’re probably not going to have the same budget allocation in 2009, then we learn that only 16% of social media users will care about your ads anyway.
Aww, bless.
Well, we have some good news! BuzzLogic sees your tear-filled eyes, and is coming to the rescue with the launch of its Conversational Advertising Dashboard. The new dashboard ties into BuzzLogic’s Conversation Ad Targeting (CPM) Platform and will enable "advertisers to gain insight into and capitalize on the rich conversations that are occurring across the Web through targeted ad placements,” says Rob Crumpler, CEO.
Bottom line? It helps you locate, target, and measure your ads within social media content. Capisce?
Here’s how it looks:
