A Practical Guide To Information Architecture Changes
A change in information architecture (IA) can make or break your in-house seo program . A successful IA makeover can open up a window to previously unimagined search engine domination, or it can see years of hard seo work evaporate in the fluttering of a URL. Despite the complexity of IA changes, by following some [...]
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Cup of Joe: 9 Steps To Go From Newbie To Guru
So you want to be a famous seo?
You want to be a Social Media guru?
Want to rock the socks off of affiliate marketers?
Awesome! Want a little tip on how to start?? Don’t start blogging! So you might be thinking What? Don’t blog? Are you crazy? (I am not sure) But, here’s the truth. Almost every “famous” or well respected person in their industry got to where they are by doing good work, not talking about it.
Nathan Hangen tells us that all you have to do is squelch your fear and step into your role. Sorry, Nathan but honestly there are a lot confident people that give bad information and lack real substance. As a result their confident facade looks fake and untrustworthy. You have to produce a good product and be confident in its delivery.
Blogging is good for many reasons. It can help build your personal brand. It can facilitate communication with your community. It can help you develop your ideas and become more well rounded. It can build relationships and partnerships that can have lasting impact.
But none of the above will happen if you don’t know what you are talking about. If you start blogging today about seo and you have never ranked a web site in search engines, then the industry elite will be able to tell by reading your blog. If you start blogging today about affiliate marketing and you have never made a dime, skilled affiliate marketers will read that in your words and not give you a second thought. You can’t get recognition from inexperience.
Inexperience stands out like a sore thumb. Inexperienced bloggers are unoriginal. They oftentimes spread inaccurate information. Their writing doesn’t fill a void in their niche. It becomes obvious that they are just talking for the sake of talking.
Experienced people write original content based on what they have done. Experienced people have developed intuition from having a firm grasp on a subject. Such intuition can help them predict trends and see the “big picture.” Experienced people are the ones that other industry gurus recommend (and link to).
Joe’s Power Plan For Becoming A Guru
- Setup a blog and leave it blank.
- Read blogs from industry gurus.
- Get out in the field and start applying what you have learned.
- Keep moving forward.
- Keep an offline journal and jot down everything that you are learning while in the field. Make notes of what works and what doesn’t.
- Research the ideas in your notes to see if others are experiencing the same thing.
- Compare other’s experiences with your own.
- Write your first post about your experiences. In the post compare other peoples experiences and highlight whats different about yours.
- Repeat steps 2 through 8 for your next post.
OK, so I know that there are a lot of steps above and all you want to do is get yourself out there and make a name for yourself. However, it’s a lot easier to make a name for yourself when you are providing top quality content and steps above will insure you do that. Bonus tip: Don’t rush into all of this. The longer you take to work in the field, gain experience, and develop an understanding of your subject, the better your content and exposure will be when you finally begin to blog!
Until next time, get to work and start becoming a guru today!
Bing, Yahoo Discussing Future Of Yahoo Site Explorer
One more piece of news from the “Ask the Search Engines” session at SMX West on Thursday: Yahoo and Bing are in the midst of discussions to decide the future of Yahoo’s popular Site Explorer seo tool.
Yahoo’s Arnab Bhattacharjee told conference attendees that the two companies are now going through discussions on how to transition [...]
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Juggling Branding, Usability And SEO With Internal Links
There’s no doubt that using keyword-rich text links will help your seo efforts. However, if you’re a search marketing professional trying to convince your stakeholders to utilize the value of keyword-rich text links in your body copy, you’ve definitely encountered the following scenario at one point or another:
You: “Since we’re focused on this set of [...]
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Does SEM = SEO + CPC Still Add Up?
I’ve found it annoying that over the years, more and more people use SEM to mean paid search, as if SEM excludes seo. That’s not how I defined SEM — search engine marketing — back 2001. I’d still like to see the original definition retained. But I might be swimming against the tide. Below, how [...]
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How Wikipedia Turned PPC / Paid Search Into SEM
What’s search engine marketing? If you ask Wikipedia, it’s currently defined as the act of buying listings on search engines. That’s not how SEM started out being defined. It’s still not how I define it, though that might change, as my Does SEM = seo + CPC Still Add Up? article explains. But in [...]
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7 Tips To Deal With SEO Resource Constraints
I’ve been at companies large and small, fat and lean. Whether the company is two people trying to build a business out of their home, or 10K+ employees at companies like PayPal and Yahoo, no matter what the size of the company, there are always going to be resource constraints.
Don’t get me wrong, I’m the [...]
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Google Grades Itself On SEO Best Practices
Culminating an internal project that seems to have lasted for several months, Google has published a “Google seo Report Card” showing the results of an internal seo audit on the home pages of 100 different Google Products. The main verdict? Like many companies, Google’s web site is a mixed bag of good seo tactics and [...]
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Despite Being Sick of the Term, 72% of Marketers to Invest in “Social Media”
Apparently marketers have forgotten their own mantra.
Just when you become sick of an ad campaign, is exactly when the message is just starting to stick with your target audience.
You see, 51.4% of those polled by the Marketing Executives Networking Group (MENG) say they are tired of hearing the buzz words social media, Twitter, and social networking.
Yet, despite that nauseous feeling, 72% of them plan to invest in social media in 2010:
And, what are they hoping to achieve out of their social media–and other marketing–efforts?
Customer satisfaction? Like it or lump it!
Customer retention? Take a hike!
seo? Optimize this!
Nope, at the top of marketers 2010 wish list is…drum roll please…marketing ROI!
Ah yes, marketing ROI, she’s an elusive mistress. Just like gravity–you can’t see it, but you know it’s there–ROI from marketing is something that has been the holy grail of marketers for many years!
Selling The Benefits Of SEO In A Large Enterprise
This is the first of a two part series on selling seo in a large enterprise. Part 2 will be published as my next Industrial Strength column. In Part 1, the focus will be on why getting search traffic is important to an organization. Part 2 will explore some of the consequences [...]
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