Would You Like a Free Apple iPad With Your Trackur Account?
As you know, a couple of weeks ago (my company) Trackur launched Trackur Free–a competely free version of the popular social media monitoring tool.
To celebrate Trackur Free’s success–and to get as many people protecting their reputation as possible–Trackur is now giving all users a chance to win a free Apple iPad!
Yep, you can get your hands on a free online reputation monitoring tool AND enter to win the hottest gadget around!
Want to enter? Head over to the Trackur site pronto!
Is International Social Media Marketing Just Too Difficult?
Social media marketing is pretty tricky – but it is too tricky to ever roll out international campaigns? Where do you start from when you’re targeting international social networks – success at home or do you need to start all-over?
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Microsoft Earnings Beat Estimates Online Services Post Loss, More On Bing And The iPhone
Microsoft had a “blow out” quarter in which it saw $19.02 billion in revenue, a 14 percent increase from $16.63 billion in the same fiscal quarter a year ago. This was largely about the success of PC OS Windows 7. That’s the story: people like it and are buying PCs. Everything else is a bit [...]
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Duplicate Content: The Biggest Challenge To Successful International SEO
Duplication is the bane of projects eeeking international seo success. It catches them first, invisibly creeping up and throwing their results to the wind. Why does this happen to so many – what is it that tempts them into the duplication trap? And do modern methods work?
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Five Quick Tips For Success On Google’s Content Network
According to Google’s recent quarterly earnings report, the company earns about 34% of its revenue from AdSense, placing contextual ads on its content network partner websites. This proportion has stayed steady year over year. It certainly reflects overall growth, but some might be surprised at how conservative the pace is.
One of the reasons for this [...]
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A Brief History Of Paid Search Advertising
If you’re just getting started with paid search, it’s helpful to know a bit of history of how pay-per-click advertising got started and why it has become such a major factor in the success of online marketers.
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Boing Boing Bing: Was Bing Up or Down for Dec?
Two out of three online measurement firms agree: Bing lost ground in December. Experian Hitwise and Nielsen saw Bing’s search share decrease from November, while comScore saw it grow.
comScore saw Bing grow 4% from 10.3% to 10.7% (and Yahoo, Ask & the rest lost some). Hitwise, however, reported that Bing saw a 4% decrease in December (0.42 percentage points, coming in at 8.92%), as did Yahoo (0.56 percentage points, now 14.83%) and Ask (0.11 percentage points, now 2.54%). Google, naturally, grew 1% (0.68 percentage points, 72.25%). Nielsen reported an 8% drop in Bing’s share (0.8 percentage points, 9.9%), while Yahoo saw a 6% drop (0.9 percentage points, 14.4%).
Comparing the data to May (the last month of Microsoft/Live search before Bing’s launch) yields somewhat different results. Nielsen shows that Bing gained 0.5 percentage points by December, while Hitwise shows they’ve gained 3.28 percentage points. comScore says they’re up by 2.7 percentage points over that period.
However, all the measurement firms agree that Google was up and Yahoo (and Ask) slightly down in December. If Bing’s success is coming at Yahoo’s expense, will this bode well for their deal?
We saw lots of early reports that Bing was growing its market share, but after six months, are the results as dramatic as you expected?
Experian Hitwise: Google Passes 72% U.S. Market Share
Google surpassed 72% U.S. market share in December according to the latest numbers from Experian Hitwise. For Google, that represents a slight gain over November’s share of all U.S. searches. Yahoo, Bing, and Ask.com all saw their search share drop from November to December.
In a separate blog post, Hitwise’s Bill Tancer says Bing’s search “success [...]
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Tracking Your SEO Success With Charts
With how much information seo’s have available to them, it is easy to get lost in analysis paralysis. The opportunities are virtually endless. The only limits are time and capital. And markets keep shifting.
Given that, sometimes seeing a visual abstract of the market can help you better understand your market position (or at least allow [...]
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Searching For PPC Success In A Down Economy
The beauty of online marketing is transparency – there is no other medium in advertising within which a direct ROI or CPA can be associated without questioning a slew of externalities.
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