What Do I Look At First? Analytics Beyond Revenue Tracking
Over the years, I’ve gone through many iterations of focus as a search marketer. In my first years in seo, traffic seemed to be the primary focus all of online marketing. Increasing the client’s online visits was the number one goal. That thinking evolved into a multi-pronged approach to looking at data – from lowering [...]
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Is Facebook Becoming More Important Than Google?
That intentionally “inflammatory” headline is inspired by an article that appeared in the San Francisco Chronicle yesterday, “Facebook directs more online users than Google.” The article cites Compete data and says, “Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the [...]
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Practical Long Tail Strategies For Enterprise-Class Paid Search Campaigns
The “long tail” is a source of much debate within the paid search marketing community. The concept, popularized by Wired’s editor-in-chief Chris Anderson, is used to describe the large number of keywords available for purchase that individually deliver little traffic, but in aggregate have the potential to be an important source of clicks and [...]
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User Generated Content Offfers Significant SEO Benefits
User-generated product review content has proven effective at increasing conversion in online retail. But can this form of social media also be optimized to increase organic search reach and traffic?
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Unloved, But Still Important: How To Leverage Meta Tags
I’ve put together a multi-part series covering important aspects of seo. If you are new to seo, these tips will help you build a strong foundation for obtaining seo traffic. For those of you who are more advanced in seo, my hope is that you’ll pick up a tip or strategy that you aren’t currently [...]
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What’s The Best Formula For B2B Search Marketing Success?
Today, B2B marketers have many choices when implementing a successful search marketing program. Should you be using seo (Search Engine Optimization), SMO (Social Media Optimization), or PPC (Pay Per Click) advertising to generate traffic and new leads? Should one method be used without the others or should they always be combined in order [...]
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Doing All The Small Things Right
Many small businesses ask me, ‘how can I get found more online?’ Or, ‘I have a web site but I rank so low that I never get found so I get little traffic’.
So you may expect me to answer: ”just list your business on Brownbook.net (the global wiki style directory site that I founded with @daveingram) [...]
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Organic Search Strategies For Driving Traffic To Channel Partners
B2B brands are often reliant on channel partners to sell products and services to end users. And while manufacturers and others offer traditional co-branding marketing tools, they often fail miserably at driving traffic to distributors, dealers, and other channel partners through B2B search marketing. Optimized channel partner landing pages, bulk uploads of locations to Google [...]
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Does CityGrid “Answer” The Local SEO Problem?
Ad one time local startups could reliably count on Google organic traffic to help build their own traffic and brands. Indeed, this is how Yelp gained visibility in its early days. And larger publishers such as yellow pages sites have relied heavily on seo as well to drive traffic to their advertisers. However recently that’s [...]
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What Is A Link Worth? Part 1: Valuing PageRank
This posting is the first in an occasional series that will attempt to quantify the value of links – in this case, by measuring the value of links in terms of other links PageRank (i.e. how many PR4 links is a PR5 link worth). A later posting will cover market pricing of links with statistics from the various paid link markets, and other postings will cover what links are worth in terms of effort and resulting traffic. By the end of this series, a complete model for valuing linking…
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