Win Copies of Chuck Hester’s “Linking In To Pay It Forward” Book
If you’re asking yourself "Who the heck is Chuck Hester?" then you’re clearly not doing much with your LinkedIn profile. If you were, you’d likely find yourself already one of Chuck’s connections–and benefited greatly from that relationship.
Chuck’s a "pay it forward" kind of guy, and that’s exactly the premise behind his new book Linking In To Pay It Forward. I’ll let Chuck explain the book’s concept:
This book is not a step-by-step guide on how to use LinkedIn or network. No, this is more of a “let’s sit down and talk” story. A way to help you realize the power of Linking in and Paying it Forward by showing you how I’ve made it happen. It is an exploration of how once I started asking “how can I be of service to you,” instead of wanting to know “what can you do for me,” when I connected with people on LinkedIn, the value proposition of social media changed for me – for the better.
Intrigued? Want to win a copy?
How to enter this contest? Simply leave a comment below and we’ll randomly pick 3 winners (deadline for entry is 6pm ET this Tuesday).
That’s all you need to do! And, if you don’t win, you can grab a copy from your favorite bookstore or online.
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OpenX Raises Another $10M to Help in Its Efforts to Bring Down Google
It seems that OpenX CEO Tim Cadogan is doing something that he struggled to do at Yahoo–compete with Google.
The ad technology provider and marketplace has just announced a third round of venture capital with $10.4 million being added to the war chest, courtesy of DAG Ventures.
The company is certainly doing well to fend off Google’s own Ad Manager product–claiming an impressive 300 billion ads monthly on more than 150,000 websites across the web. The money will help OpenX further expand both the downloadable and hosted versions of its ad server, while continuing to grow its recently launched OpenX Market.
So, how is this small start-up able to stand head-to-head with the search giant? Simple. OpenX isn’t trying to fight Google on its strengths.
The threat of Google’s entry into the sector has prompted OpenX to tout its independence, neutrality and openness as distinguishing features, although Cadogan stressed that its ad server product is also more customizable than Google’s. “We couldn’t outspend them, so we’re trying to create a different value proposition,” he said.
Sounds like a good plan. In fact, with more and more start-ups taking the same approach, it makes you wonder if Google could end up the way of Gulliver. 
