AT&T Picks Yahoo Over Google To Provide Search On First Android Phone
Yahoo has scored a spot as the default search engine on the new Motorola Backflip, AT&T’s first phone using the Android operating system. The web site Android and Me quotes this hands-on report from Engadget:
Yahoo has replaced Google as the default search provider throughout the phone. It’s crazy: the home screen widget, the browser, everything’s [...]
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Xerox Sues Google & Yahoo Over Search Patent. Copy That!
Google, Yahoo Sued by Xerox Over Search Query Patents Bloomberg reports Xerox has sued Google and Yahoo over search patents Xerox holds.
Xerox says one patent automatically generate a query based on keyword searches, where Google’s AdWords & AdSense and Yahoo’s Search Marketing, YPN and other products allegedly infringe on. Another patent Xerox [...]
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The Microhoo Bunch
The recently approved Microsoft-Yahoo search deal, set to a song of my youth…
Here’s the story, of a lovely lady
Her name is Carol Bartz, and she runs Yahoo
It’s a search engine, and a portal
And it’s getting hard to run the two
Here’s the story, of a man named Ballmer
Who was bringing up a search engine of his [...]
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Microsoft Yahoo Search Deal Passes Regulatory Hurdle
Well, it’s official. The partnership which will lead to the blending of the “other search engines” Yahoo and bing, has been given the government seal of approval by both the US Department of Justice and the European Commission.
The integration of the two engines will be started immediately and it will take until 2011 before the advertising part of the deal is integrated. According to the Yahoo Search Blog what lies ahead is something they are pretty excited about.
And what you’re seeing today is just the tip of the iceberg. With Microsoft providing us the underlying list of search results, our Yahoo! team can now focus on making the overall experience of finding stuff online and getting things done easier for you – whether you’re searching at yahoo.com or just looking for specific information in the moment while using our many great products and properties on any device. We have lots of ideas for things we can do to help you with three main aspects of searching:
Ways to find things faster when you’re just starting your search – by continuing to enhance our great Search Assist technology and also weaving search more deeply and conveniently into other Yahoo! products.
New ways to help you explore the things that matter most – whether that’s with more rich results and options for organizing the search results page, or by showing you interesting Search topics that you might want to browse through in other relevant places that you spend your time on Yahoo!
More apps and other tools to help you get things done as quickly as possible. We know that people don’t want to search per se – you want to complete tasks in your day, and we’ll be inventing new ways to help you do that.
Yahoo sounds like a politician with lots of generalities and little hard information but at least we now know that there is nothing standing in the way of looking at what bingahoo means to the overall search picture.
Now that this is back in the news I guess it’s time to make predictions about whether this union will ding Google. So what do you think? Are you ready for the rest of the year filled with announcements about “improvements” in search while the world continues to use Google?
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Yahoo & Microsoft Receive Go Ahead To Implement Search Deal
Yahoo and Microsoft announced they have clearance to implement their proposed search deal where Microsoft will power Yahoo Search and search ads. Today they received “unrestricted” clearance from both the U.S. Department of Justice and the European Commission to proceed. And proceed they will.
Yahoo said the implementation will begin in the next “days.” [...]
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Yahoo Search: This Is The “Dark Time” But We’ll Be Back
Yesterday Yahoo hosted a press event called SearchSpeak that sought to dispel the “misconception,” in the words of new Search Products SVP Shashi Seth, that Yahoo was no longer investing in search. As Seth took the stage to begin his presentation the power in the room went out. Not a very auspicious start to the [...]
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Finally! Yahoo Search Weather Report : January 2010
The Yahoo Search Blog dusts itself off to announce a search update happening right now. The last “weather report” Yahoo announced was in September 2009 – typically, Yahoo would announce these updates monthly.
We actually expected this to be announced. I was tracking a WebmasterWorld thread where seos were noticing ranking changes at Yahoo [...]
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Yahoo Gains “Default” Search Deal With Ubuntu
One small search victory for Yahoo: a new default search deal with Ubuntu, the free Linux-based operating system. According to Ars Technica:
Canonical, the company behind the popular Ubuntu Linux distribution, revealed today that it has established a revenue sharing agreement with Yahoo. As part of the deal, the Firefox Web browser that is shipped in [...]
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Yahoo’s Q4 2009 Revenues Down Only 4%, Search Ads Down 15% YoY
Yahoo announced their fourth quarter 2009 earnings just minutes ago. They reported better than expected earnings, with a decline in revenue of only 4%, year over year. Most of that decline came from a 15% drop in search ad revenue from Q4 2008 compared to Q4 2009. But Yahoo’s search ad dollars [...]
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Yahoo Adds Feature to Import Google Adwords Campaigns
I just scanned the last six posts here at MP and they all have the Google logo attached to them. What’s strange about this story is that while Yahoo is announcing an improvement in their paid search offering it still relates to Google. As for bing? Where are you? The company that is having their search platform replaced by you is making more noise.
So what has Yahoo done? It has created an easy way for users of the Yahoo paid search platform to import data from their Google Adwords campaigns. In other words, Yahoo is saying “We know how much you use Google Adwords so just ‘copy and paste’ it to us and spend with us. Please!” MediaPost reports on this and let’s us hear Yahoo’s version.
Despite the agreement with Microsoft to power the search engine’s backend infrastructure, Sunnyvale, Calif.-based Yahoo continues to invest in advertising and consumer search tools. This time the company is releasing Network Distribution, and Import Campaigns.
David Pann, vice president and general manager of Yahoo Search Advertising, tells Online Media Daily that Yahoo’s investment in targeting tools provides another option for advertisers to reach consumers — an alternative to Google AdWords. So the hope is that these tools will end up in Microsoft’s search platform and adCenter.
Boy, if that doesn’t sound like someone who has simply decided to bow to the superiority of Google’s offering and settle for the crumbs from its table. By saying that Yahoo’s Search Advertising provides another option (read: something other than Google AdWords) it sounds like Mr. Pann is trying to remind people that “Hey, we do paid search advertising too!”
While this is all well and good one has to wonder what the impact will be for Yahoo if any. The following example provided from the article tells the tale much better than I can.
One of the biggest complaints from advertisers has been the tedious process of importing online campaigns into more than one search platform. Each engine relies on different types of files and formats. Many advertisers such as Brad Butler, chief operating officer at Asadart Ecommerce Specialty Shops, begin their campaigns on Google, simply because AdWords has been easier to understand and use.
“Nice idea, but at the end of the day I want results,” were the first words out of Butler’s mouth after hearing about the new features.
Butler runs several online stores. “It’s like putting lipstick on a pig,” he says. “It’s a good idea, but I remember talking to my rep about it a few years ago. Hey, guys, you’re three years late to the party.”
I may not be the sharpest knife in the drawer but I can smell a “So what?!” response from a mile away. How about we let Mr. Butler put it in even clearer business English, the one that involves dollar signs.
Butler’s Yahoo account reps used to import AdWords files for him. The rep would come back a week later after completing the job. It just took too long, he says. That’s one reason that last year, Butler spent about $50,000 with Yahoo, compared with $1.2 million with Google.
I have to guess that Mr. Butler won’t be moving a lot of that spend over to Yahoo but that’s just me. Well, while I am glad that at least someone else is trying to do something in the search space I hope that there might be a little more innovation and less playing catch up in the future.
Search advertisers weigh in on this and just how much you use other paid search options outside of Google. The world needs to see if there is a pulse on the industry outside of the Googleplex.
