Why Most Attribution Analysis Is Fatally Flawed
At SMX West last week the halls were echoing with passionate cries about attribution analysis. It seemed as if all topics (other than the Yahoo-Microsoft search deal) had taken a back seat for a moment, and suddenly the most important thing to consider was attribution analysis, specifically whether or not you are giving too much credit to SEM and not enough to other media.
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Yahoo Gains AT&T, Loses T-Mobile Search Deal
Earlier this week, we discovered that Yahoo would be the default search engine on AT&T’s first Android handset, the Motorola Backflip. That’s a first as far as I know, an Android device that doesn’t present Google as the featured search engine.
However, in the bad-news column for Yahoo, according to PaidContent, T-Mobile has now swapped it [...]
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Bing, Yahoo Discussing Future Of Yahoo Site Explorer
One more piece of news from the “Ask the Search Engines” session at SMX West on Thursday: Yahoo and Bing are in the midst of discussions to decide the future of Yahoo’s popular Site Explorer seo tool.
Yahoo’s Arnab Bhattacharjee told conference attendees that the two companies are now going through discussions on how to transition [...]
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Yahoo Updates Desktop Search Marketing Tool
During SMX West this week, Yahoo announced an update to its Yahoo Search Marketing Desktop tool for managing PPC campaigns. If you weren’t at the show to see it yourself, this Yahoo blog post details some of the upgrades that are now available:
Bulk editing: Easily make mass changes to settings such as status, match types [...]
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Bing & Yahoo Soon To Support Canonical Tag
More than a year since the three major search engines united to announce the canonical tag, neither Bing nor Yahoo formally support it. But that could be changing soon.
Speaking during the “Ask the Search Engines” session at SMX West on Thursday, reps from both search engines said they’re in the process of supporting rel=canonical right [...]
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Liveblog: SMX West 2010 Keynote – The State Of The Search Union
It’s day three of SMX West 2010, and we’re going to kick off with a group keynote conversation called “The State Of The Search Union.” The description hints that we’ll be talking about where the industry is today, and where it’s going in the future. No doubt the Microsoft-Yahoo deal will be a big discussion [...]
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Yahoo CEO Asks, “Facebook, what’s their revenue?”–Er, About $1 Billion Carol
Yahoo celebrated its 15 year anniversary yesterday and Yahoo CEO Carol Bartz decided that it would be the perfect time to take a swipe Facebook.
When asked why Yahoo wasn’t as hot as Facebook, she replied: "Facebook? What’s their revenue?"
Oh no she didn’t!
Well, as if on cue, Inside Facebook comes up with some compelling calculations that suggest Facebook will hit $1.1 billion 2010.
First, their calculations for 2009–keep in mind these are simply guestimates.
Then, estimating revenues for ads, partnerships, virtual goods, and such, they come up with their 2010 prediction:
A wide variety of sources we spoke to expect Facebook to pass $1 billion in revenue this year, possibly reaching $1.1 billion. This is significant growth, but likely still the start of the hockey stick.
And boy, it is some hockey stick!
The company will, in our view, gradually chip away at brand advertising spending on other big web sites, including Yahoo and MySpace. The optimistic case for Facebook, in terms of its brand advertising revenue, is that will get most of this advertising and bring in up to $20 billion per year, eventually.
$20 billion a year in revenue? That’s a big number, maybe one that will even get Bartz’s attention. 
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7 Tips To Deal With SEO Resource Constraints
I’ve been at companies large and small, fat and lean. Whether the company is two people trying to build a business out of their home, or 10K+ employees at companies like PayPal and Yahoo, no matter what the size of the company, there are always going to be resource constraints.
Don’t get me wrong, I’m the [...]
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Yahoo TimeSense: New Trends Tool Previewed At SMX West
Today’s “Real Time Search & The Major Search Engines” session at SMX West took an interesting twist when Yahoo’s Ivan Davtchev took the stage to discuss his company’s efforts in the real-time search space.
There was some quiet chuckling when Davtchev showed screenshots of a competitor’s tool, Google Trends, as a way of determining what queries [...]
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AT&T Picks Yahoo Over Google To Provide Search On First Android Phone
Yahoo has scored a spot as the default search engine on the new Motorola Backflip, AT&T’s first phone using the Android operating system. The web site Android and Me quotes this hands-on report from Engadget:
Yahoo has replaced Google as the default search provider throughout the phone. It’s crazy: the home screen widget, the browser, everything’s [...]
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